The Benefits of Collaboration and Co-Creation
Since the concept of creation itself has been created, we have had a very concrete idea of the creator v.s. the content. Like a wordsmith creates a work of art using language, the reader is the customer who consumes these works. It can even be said that the role of a content creator is similar to that of a consultant. It is possible that the consumer may come across a problem that they cannot solve and enlist the help of the consultant.
Perhaps, there is even a more efficient solution. In today’s world, the stark divide between the creator and the customer no longer exist. By inviting the client into the decision-making process, they have a stake, in the end result themselves.
It is only when we are working together, both consumer and creator that we can deliver optimal results. When clients work with creators on projects, they begin to believe that they own the project as well.
In the sharing of ideas, the client and the creator become co-creators each with unique expertise that they bring to the conversation. By working together, we can find answers– even ones that we never could pondering on the problem ourselves. To add, differences in thought and opinions create more efficient solutions.
Today, we all look for ways to be apart of the decision-making process. For example, in today’s education system teachers allow students to have an active role in their learning.
During this process, it is important to ask how we can facilitate collaboration between the creator and the consumer. When inviting a client into the collaborative space, you should ensure that you remain the one with the expertise, but including the client in the development process. it is important to include the client, as doing so will garner their support and allow them to see the project as their own.
You cannot expect that the co-creation would be effective every time– unfortunately, you may have to retain your role as the expert and deliver the best results. For example, as a plumber it is difficult to create an environment where both the client and the expert can collaborate– especially if it is a field that many people are not concerned with. That being said, there are still many opportunities where the creator and the owner can work together to create the best possible outcome.
You can be apart of the collaboration process by giving people the tools and equipment they need to become successful.